TRAINERS WAREHOUSE offers hundreds of effective, innovative and fun products for trainers and educators across all industries. Established in 1993, Trainers remains a family-operated business that develops exclusive new products and searches the world for the best tools to help trainers achieve their goals. Popular products that improve retention and make training more engaging include game show templates and buzzers, icebreaker and team-building games,"fiddles," presentation software, debriefing tools, tactile memory joggers, and achievement rewards. Trainers Warehouse, a woman-owned business, is based in Natick, Massachusetts
We aim to become a full resource of hard-to-find and innovative products
for trainers, educators, and presenters. We strive to produce and discover
quality products that bring fun and inspiration into any learning
environment.
Our Story
In 1994, as a physicist, adjunct professor and gadgeteer,
Michael Doctoroff (founder) left a secure job and began making picture
frames for the increasingly popular office cubicles. Convinced the product
would be a hit, he sought his wife's blessing and converted a bedroom and
basement into an office and warehouse. Office Images, Inc. was
born.
One day, amidst the orders for 10 and 25 frames, in
came two orders for 500 frames! Mike agreed to sell these volumes if the
buyers would tell him how they planned to use them. Both gave the same
answer: "My trainers like to distribute their certificates in them." Within months, Doctoroff renamed the company Trainers
Warehouse and embarked on a mission to find or create products that
would enable trainers to do their job better.
The company's first catalog was a 12-page, blue,
black and white edition, with no more than 50 or so unusual office
products, including our early versions of the QubeFrame. Over the past few years, the catalog has grown to a
48-page full-color resource that's loaded with helpful Training Tips, by
and for trainers. We offer over 350 products, including more than 100 exclusive offerings – our so-called "Trainers Creations" -- products the company has designed, developed and sold
because trainers said they needed them. In addition, Trainers Warehouse
has welcomed to the family over twenty employees who assist with
order fulfillment, office administration, marketing, shipping, and product
assembly.
See our Catalog Cover Gallery!
Chairman
Michael Doctoroff, Chairman and founder, oversees all operations,
manufacturing, and product development. Doctoroff was educated at Williams
College with BA and MA degrees in Physics. He received an MBA degree from
RIT while working at Bausch & Lomb in 1972. For the first 15 years of
his career, he served as a practicing physicist, doing research and
development primarily in the area of vacuum deposition of thin films for
optical and microelectronics purposes.
Mike's managerial skills were developed and
strengthened while serving as a General Manager at Bausch and Lomb
(1970-1977), the President of Balzers Corporation (1977-1981) and the VP
of Strategic Planning and Engineering at Tokheim Corporation (1982-1984).
Before starting the Company, he served as a self-employed consultant
(1985-1986). His humor (or lack
thereof—according to his daughter), is hard-wired into his genes.
Sue Doctoroff Landay,
President
Mike Doctoroff, Chairman and Founder
President Susan
Doctoroff Landay, President, is responsible for all Internet strategy,
mailing, design, and other promotional efforts and oversees customer
service activities. Susan works with Michael and their marketing team to
define new product offerings.
Prior to joining the Company in July of 1997, she spent two and half years
consulting and training in the field of negotiation and another two years
marketing a business history consulting company. Susan completed her
undergraduate work at Yale University ('86) and received a graduate degree
in management from the Kellogg Graduate School of Management at
Northwestern University ('92). Early work experiences included advertising
account work and marketing a computer hardware product. And at one point
Susan performed as a clown for Ringling Bros. and Barnum & Bailey
Circus. Susan values using humor to enhance presentations.
_____________________________________
Are you having trouble finding the product you need?
Please let Mike know... e-mail
or call Mike at 1-800-299-3770.
Our
growth continues to be fueled by the suggestions and requests made
by trainers who still have not found their "perfect
solution."
Please continue to tell us what's missing. We will
find it, make it, or brainstorm a solution with you. Your comments
on our products and satisfaction with our customer service are
encouraged.
Wishing
you better presentations!
Mike Doctoroff,
Founder and Chairman, Trainers Warehouse
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BY
PHONE & FAX
Toll-free phone:
800-299-3770
Fax: 508-651-2674
OFFICE HOURS
8:30 am - 5:00 pm EST,
Monday - Friday
BY E-MAIL
Click on the email address below that fits your needs.
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Sales
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Customer Service
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Mike Doctoroff,
Chairman
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Sue Doctoroff Landay,
President
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Honey Doctoroff, Vice-President
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Marketing
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Web & Advertising

List Management
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Trainers Warehouse
89 Washington Ave., Suite K
Natick, MA 01760-3441
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