Workshop & Webinar Success, Online Training Course

Learn to create powerful workshops and webinars on your area of expertise.

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Have you considered running workshops, but not sure where to start?

Does the thought of running a webinar feel daunting to you?

Don't worry! Workshop University's Founder & CEO Jean M. DiGiovanna has devised a simple, step-by-step process to turn your expertise into powerful workshops and webinars that attract the clients you want in numbers that will surprise you!

You can learn how to turn your expertise into workshops and webinars in digestible chunks that are easy to understand and follow – and you will actually have FUN creating your own workshops and webinars.

The Workshop & Webinar Success Online Course will cut your design time in half and help you create money-making workshops and webinars that lead to business every time.


  • 8 online modules that you can listen to 24/7 (each module is 45-90 minutes long)
  • Over 15 downloadable tools and templates to ensure success and cut your time in half
  • Bonus Module on how to promote and fill your workshops and webinars every time

Just because it's an online course doesn't mean you're on your own. The course also includes:

  • An online review of the first step in the process (Set Direction) so you dive in with a strong foundation for success
  • Live Q&A Calls about every 2 weeks to answer any questions you may have along the way (these are recorded, so you can listen to them again)
  • A 15 minute "Get Unstuck" Call when you need that extra support

You have great content and important skills to share but you haven't been packaging your expertise into highly valuable, engaging content your audience will love and then say YES to hiring you.

Slapping together a workshop or webinar, and hoping it will lead to business is not a strategy. There is a solution.

This product is fully accessible on-line. By the next business day of your order being processed you will receive emailed instructions on how to access the course site. Please provide your email address in the box provided, above.  Plus, it comes with a money-back guarantee!


Jean M. DiGiovanna has 20 years experience in the training world, as a corporate trainer and instructional designer, a training consultant, as well as a certified Professional Life & Business Coach, and now founder and CEO of Workshop University.

What Makes the Workshop & Webinar Success Program Effortless to Implement?

  • We present the system in easily digestible steps.
  • We provide templates you just fill in with your information.
  • We teach you how to design modules so you can plug and pull them in the future to create additional income streams.
  • We give you a repeatable process you can apply when designing future workshops or webinars (Why reinvent the wheel every time?)
  • We give you experiential exercises to use in your workshops, they're yours for the taking!
  • We show you how and where to insert "engagement" in your webinars so attendees stay present and listening intently until the end.
  • We show you how to design powerful, engaging slides in less than 5 minutes.
  • We teach you how to write compelling marketing copy people say "YES" to.
  • We offer live group coaching so you can be fully supported and ask questions each step of the process.

Module 1: Create the Foundation
It is critical to identify the right topic and the right target market to reach the ultimate goal of your workshop/webinar e.g. attract new clients, sell more product, enroll in Strategy Calls. A clear end goal is critical at the start.

In this Module, you'll learn:

  • The 3 critical purchasing principles that get people registered.
  • The Topic Launcher to solidify your signature topic(s) and determine whether your workshop topic is also webinar appropriate.
  • How to identify your target audience so you can find them faster.
  • The Offerings Funnel to create a set of offerings that consistently attract clients and provide continued value.
  • The secret formula for creating high impact workshops and webinars that generate income every time.
  • The criteria for measuring success of your workshop or webinar.
  • The 7-Step Model for designing powerful workshops and webinars.
  • The golden rule to attract follow-on customers and continued referrals.

Module 2: Set the Direction

Once you have the right topic and target market, it's critical to set a clear direction for your specific workshop or webinar. Here you will get clear on the what, why and the overall learning objectives. Since the design will work off of the learning objectives, it's critical this step be accurate.

In this Module, you'll learn:

  • The Set Direction process with specific examples to set a clear direction for your own workshop or webinar.
  • Why the Set Directions stage is critical to the success of your design.
  • Common pitfalls to avoid when setting the direction of your workshop/ webinar.
  • Key questions to ask to validate your direction.
  • The process to easily translate your workshop/webinar into compelling marketing copy

Module 3: Design for High Impact

Once you have the direction set, now you are ready to DESIGN. We'll teach a simple process to organize your "learning objectives" into Modules for maximum leverage so you'll be able to "plug and pull" to create limitless products and services in your future.

In this Module, you'll learn:

  • What ultimately drives design that helps attendees learn and retain information.
  • How to design in a modular way so you can plug/pull modules and leverage them into future products.
  • How to identify your specific design modules based on your topic.
  • Examples of workshop and webinar designs to follow so you know the level of detail critical for this stage.
  • How to fill in the Design template which becomes your ultimate script.
  • Visual frameworks & models that encapsulate your teachings and "lock in" the information for your attendees.
  • Tips and common pitfalls to avoid when completing your modular design for delivery.

Module 4: Develop Live Interaction & Engagement (for Workshops)

The most critical quality that distinguishes a great workshop from a good one is the level of interaction and engagement attendees experience. When they get the learning in their bones, they not only remember it and take action in their work/life, they want to hire you, purchase from you and refer you to others. This modules shows you exactly how to turn your information into experiential exercises and engagement so they are doing most of the work and you are facilitating the learning

In this Module, you'll learn:

  • Adult Learning Theory and how this can revolutionize how you format and relay your content.
  • The top ways to create workshop engagement that leads to future business.
  • How to turn your content into an experience for your workshop attendees.
  • Specific interactive exercises you can use based on the information you need to impart.
  • How to evolve your Design Template to include interaction and engagement.
  • The 3 different ways you can deliver interactive exercises.
  • Specific debrief questions that will help lock in the attendee's learning.
  • How to cater to different learning styles.
  • How to test out your exercises in advance to ensure success.
  • Tips and common pitfalls to avoid when designing interactive exercises.

Module 5: Develop On-Line Interaction & Engagement (for Webinars)

How often have you found yourself checking email/facebook, microwaving your lunch or even doing your nails while on a webinar? Clearly, it's not engaging enough! We want your attendees engaged throughout and staying on until the very end, anticipating the bonuses you will provide in your offer. Here you'll learn specific ways to keep your audience engaged on your webinar and techniques to keep the energy high even when you may find it hard to connect "on-line".

In this Module, you'll learn:

  • Adult Learning Theory and how that impacts the way you develop your webinars.
  • The specific steps and mindset shift required to turn live learning into on-line learning.
  • How to best kickoff your webinar and the top 3 ways to create engagement in your webinars.
  • How to create powerful polling questions that maintain interaction.
  • Specific ways to keep people engaged to the end of your webinar.
  • Tips and common pitfalls to avoid when designing on-line learning.

Module 6: Icebreakers/Closers, Timing & Agenda

Under-estimating the amount of time interactive exercises, openers and closers take is a common mistake. Being off on just one or two exercises in your workshop or webinar can have a huge impact on your success.

In this Module, you'll learn:

  • Specific exercises you can use to kick off your workshop or webinar to get the immediate attention of your audience.
  • Icebreakers to stay away from when opening your workshop or webinar.
  • How to best cover logistics when on a webinar and ground rules for a workshop.
  • Specific exercises to close your workshop and webinar and lock in the learning.
  • The art & science of creating realistic agendas that remain flexible and fluid.
  • Techniques to alter your agenda if you have too much material to cover in the time allotted.
  • Tips and common pitfalls to avoid when opening, closing and creating timing.

Module 7: Create Powerful & Engaging Material in Less than 5 Minutes

Yes, you read it correctly. It is possible to create material and slides for your workshops and webinars in less than 5 minutes. In fact, we show you exactly how to do it on-line. It's much easier than you think, so if creating your material has been a show-stopper for you, your prayers have been answered.

In this Module, you'll learn:

  • How to create models and frameworks effortlessly.
  • How to create powerful and engaging slides in less then 5 minutes.
  • How to easily incorporate video in your workshops/webinars.
  • Examples of participant materials that leave a lasting impact.

Module 8: Webinar Technology Selection & Facilitation Tips

The million dollar question is, "Which webinar tool is the best one to use?" It depends... as they are all different and provide varied features, price points and capabilities. In this module, we demystify the world of webinar technology so you leave knowing exactly which tools to explore, how to test them and which to use based on your specific goals and desires.

In this Module, you'll learn:

  • The criteria for selecting a webinar tool that will meet your immediate needs.
  • The top webinar tools out there and what each one is best used for.
  • Webinar tool recommendations based on your needs and requirements.
  • Tips on how to prepare, facilitate and close your webinar.

Our 30-day Money-back Guarantee:

You will have 30 days from your online purchase date to dive into the program and decide if it's for you. If you decide within 30 days you are not getting the value you expected, we'll give you a full 100% refund.

Workshop & Webinar Success, Online Training Course

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