One day, amidst the orders for 10 and 25 frames, in came two orders for 500 frames! Mike agreed to sell these volumes if the buyers would tell him how they planned to use them. Both gave the same answer: "My trainers like to distribute their certificates in them." Within months, Doctoroff renamed the company Trainers Warehouse and embarked on a mission to find or create products that would enable trainers to do their job better.
We offer over 350 products, including more than 100 exclusive offerings – our so-called "Trainers Exclusives" -- products the company has designed, developed and sold because trainers said they needed them. In addition, Trainers Warehouse has welcomed to the family over twenty employees who assist with order fulfillment, office administration, marketing, shipping, and product assembly.
Mike Doctoroff, Chairman and Founder, 1934-2010
A Special Welcome Message From Our President, Sue Landay
Susan Doctoroff Landay, President, is responsible for all Internet strategy, mailing, design, and other promotional efforts and oversees customer service activities. Susan works with the marketing team to define new product offerings. Her primary goal is to make training and learning more fun and effective.
Prior to joining her father at Trainers Warehouse in July of 1997, she had several years consulting and training in the field of negotiation and another couple with a business history consulting company. Susan completed her undergraduate work at Yale University ('86) and received a graduate degree in management from the Kellogg Graduate School of Management at Northwestern University ('92). Early work experiences included advertising account work and performing as a clown for Ringling Bros. and Barnum & Bailey Circus. Susan has written numerous articles, which have appeared in the Sloan Management Review, Pfeiffer Training Annual, eLearn Magazine, Smart Meetings, and Training Magazine. She also served on the board of NEMOA, the National E-tailing and Mailing Organization of America.
Honey spent fifty years as a life partner and business collaborator with Trainers Warehouse founder Michael and looks forward to continuing his dream of bringing innovative, fun and effective products to teachers and trainers all over the world.
After a long battle with amyotrophic lateral sclerosis (ALS), Mike Doctoroff passed away on December 1, 2010. Mike's warmth, creativity, playfulness and intelligence have became the core values of his company. His personality became our brand, which we intend to carry on.
Sue's Tribute to her Dad
Above all, Mike was committed to communication and connection. He insisted that a live person answer every phone call, including his own: he would not allow his own calls to be screened.I feel blessed to have worked with my dad. In my dozen years at Trainers Warehouse, I had the chance to learn from him, to know him better, and to contribute to his dream of building this business.Going forward, all of us at Trainers Warehouse intend to carry on Mike's mission of helping people learn and laugh -- and connect.
* Sue Doctoroff Landay *
What's Next for Trainers Warehouse
-- Susan Doctoroff Landay, President, Trainers Warehouse